I'm Alex, a product designer creating experiences that perform. I design and ship products that accelerate growth, connecting user insights with business strategy.
Athletic Brewing Co.
From Culture to Commerce:
Designing the App
Creating a mobile e-commerce app to provide customers with a smooth, exclusive shopping experience for non-alcoholic beer products, merchandise, and brand storytelling. The app blends culture and commerce into a unified platform, generating a 3x return on investment within 18 months.
- MOBILE FIRST
- APP DESIGN
- UX RESEARCH
GoDaddy
Revamping Venture’s Forward website:
By making complex economic data accessible
Built a robust design system that prioritizes accessibility and intuitive navigation. An interactive data hub was developed to showcase the nationwide impact of microbusinesses, transforming complex information into an engaging and easy-to-explore experience.
- INTERACTION DESIGN
- DESIGN SYSTEM
- UX RESEARCH
- FULL REDESIGN
Job Snob
Building JobSnob’s Next Chapter: Redefining the Digital Experience for a Medical Recruitment Platform
Redesigned JobSnob’s website to reflect new product offerings, enhance usability for recruiters and job seekers, and introduce new features while maintaining the brand’s elegant identity in Medical Aesthetics.